Sass & Bide Eyewear

Oh hell yeah! With summer fast approaching here in Australia, Sass & Bide have launched their new eyewear collection King of Plenty using their own hotties to front the campaign – because when the talent behind your label look like this, you don’t exactly need models. The 10-piece sunglass collection features your classic aviator shapes, as well as the on-trend oval and hexagon style frames we’ll be seeing a lot more of this summer.

Featured in the campaign are infamous design duo Heidi Middleton and Sarah-Jane Clarke, senior creative and accessories designer Pip Edwards, marketing manager Samantha De Kauw, art director Georgina Rex, visual merchandising manager Clementine Maconachie and PR/marketing coordinator Mecki Dent.

Take a look behind the scenes as the girls work their magic for the camera.

And if you’ve been eyeing off the neon-hued nails on the Sass & Bide team, it’s their own custom colours for Bloom Cosmetics in neon turquoise and fluorescent citrus – both inspired by the labels Spring/Summer 2011 collection ‘Boogie & The Historymaker’ and set to be the shades of the season.

1 Comment

  • Great shades, but who made the headgear!! Awesomeness all round.

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