The new face of Seafolly

Iconic Australian swimwear label Seafolly has a knack for choosing some of the most beautiful models in the business and this season is no different. Fronting their 2012 Summer campaign is South African model Behati Prinsloo who joins an impressive Seafolly alumni that includes Miranda Kerr, Jess Hart, Samantha Harris and Catherine McNeill.

Australian photographer David Gubert shot the campaign in the scorching desert of Palm Springs and we can’t wait to see the rest of the shoot. The collection launches globally on July 1, so expect to see Behati heating up billboards in your city soon.