Pro surfer models for Chanel

If you’re wondering who the hot surfer dude is in the new series of Chanel ads, its pro surfer Danny Fuller. He’s the new face of Chanel fragrance Allure Homme Sport, shooting four short films at a secret break in Hawaii.

He was cast after a male model auditioning for the campaign recognized him in the reference shot the casting director was using. After pointing out it was Fuller and that he did indeed still look like the image they were trying to recreate, Chanel tracked him down to star in their campaign. The brand didn’t mess around. They brought in Kathryn Bigelow, Academy Award-winning film director of The Hurt Locker and Point Break, along with a 150-strong crew.

What surprised us was that there were no four grand, logo-emblazoned Chanel surfboards in sight. Instead Fuller used two shortboards and two grovellers, all sprayed with a metallic pearl-white paint and sponsor-sticker-free. The only nod to his sponsor RVCA was the simple pair of boardies he wore.

When asked in an interview with Stab Magazine if he got paid around the 40 grand mark, he wouldn’t give anything away, but he did say it was much, much more and that his kids would be going to private schools.