Sponsored by Impulse.
What I love about fragrance is the incredible ability a scent has in evoking vivid memories. That’s why I was super excited to take a trip down memory lane with my favourite Impulse perfume spray.
Back in high school, Impulse was my go-to fragrance and I never left the house without at least one in my bag. So when I heard the range had been given a luxe designer makeover by Ann Gottlieb – one of the top fragrance experts in the world, I was intrigued. Having crafted some of the world’s best-loved scents like Calvin Klein’s Obsession, Eternity and CK One, Ann Gottlieb has now added Impulse to her impressive repertoire of fragrances.
While the scents are still just as I remember them, the fragrance notes are definitely more distinct. One spray of my new everyday fragrance ‘Goddess’ and I was transported back to high school days, living in Terrigal where life revolved around the beach. Not much has changed – I’m still obsessed with the beach and am now back to carrying Impulse perfume spray in my bag again.
Along with the designer makeover, Impulse have also recruited three new faces to the brand who are also best friends in real life – Bambi Northwood-Blyth, Erin Heatherton and Zippora Seven.
I’m vibing on ‘Goddess’ at the moment, but with nine fragrances to choose from in the range, there’s an everyday signature scent for everyone. Visit the Impulse website to view the collection and grab your favourite at your local Priceline.