Sass & Bide Eyewear

Oh hell yeah! With summer fast approaching here in Australia, Sass & Bide have launched their new eyewear collection King of Plenty using their own hotties to front the campaign – because when the talent behind your label look like this, you don’t exactly need models. The 10-piece sunglass collection features your classic aviator shapes, as well as the on-trend oval and hexagon style frames we’ll be seeing a lot more of this summer.

Featured in the campaign are infamous design duo Heidi Middleton and Sarah-Jane Clarke, senior creative and accessories designer Pip Edwards, marketing manager Samantha De Kauw, art director Georgina Rex, visual merchandising manager Clementine Maconachie and PR/marketing coordinator Mecki Dent.

Take a look behind the scenes as the girls work their magic for the camera.

And if you’ve been eyeing off the neon-hued nails on the Sass & Bide team, it’s their own custom colours for Bloom Cosmetics in neon turquoise and fluorescent citrus – both inspired by the labels Spring/Summer 2011 collection ‘Boogie & The Historymaker’ and set to be the shades of the season.

As the founder of THIS ISLAND LIFE, Laura is an expert on all things summer. When she's not at home in Sydney, she's chasing the warm-weather to exotic destinations across the globe.

1 Comment

  • August 24, 2011


    Great shades, but who made the headgear!! Awesomeness all round.